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Marketing Manager - Mumbai/Bangalore

The Marketing Manager will engage cross-functionally with the relevant teams to craft, plan, and execute a marketing strategy that drives real measurable success. You will manage all marketing activities for the assigned APAC region and execute online/offline activities to  increase brand awareness, drive business, generate leads, conversion rates and support new account penetration.

Location: Mumbai/Bangalore

Key Responsibilities

  • Collaborate with Sales, Pre Sales, Channels & Alliances and Product Management to envision and create high-quality events and expand our digital footprint for visibility, branding and meet & exceed qualified lead generation & opportunity creation targets on weekly, monthly & quarterly basis
  • Support demand generation and sales goals through campaigns, regional field and industry events for pipeline build targets
  • Build strong relationships with key internal stakeholders and partners and act as a trusted voice of Marketing in the assigned region
  • Communicate and maintain timelines, priorities, and budgets to evaluate and optimize ROI of marketing & partner programs and campaigns
  • Research, plan and maintain the Subex Secure online and internal calendar of events including industry conferences, seminars and regional field events
  • Plan, develop, conceptualize and coordinate online / offline marketing campaigns and partner activities, as well as support to organize virtual and physical events (update event website, operations, registration, content and speakers, sponsorships, special programs, promotions, and follow-up) and manage the execution of events on-site
  • Work with Sales to set goals and define metrics for each event including targeted qualified leads flow
  • Responsible for effective content management – collaterals, emails (marketing and sales), blogs, hosted events landing pages, social media posts and content for our web presence, etc. and support email marketing metrics and analysis
  • Work with Sales to define and implement digital footprint for field, including nurture and funnel progression
  • Evaluate and present the effectiveness of digital marketing initiatives (tracking & analyzing growth marketing results)
  • Research and assess best practices and comparative reviews of competitor, industry, markets and leading events and programs
  • Execute, analyze and optimize account-based Marketing campaigns
  • Willingness to travel and ensure the success of the above

Experience & Skills

  • Excellent communication (verbal, written and presentation) skills
  • 7-9 years of experience with at least 4-5 years of proven Regional MarCom (Field Marketing) experience in the IT/Cyber Security industry
  • Bachelor’s Degree in Marketing, Communications, or similar field.
  • Marketing allrounder with strong background and experience in demand generation, online, social, events, PR, partner, etc.
  • Experience supporting enterprise sales and partner teams through a variety of targeted events
  • Understanding and experience working with digital marketing tools
  • Demonstrate creative spark as expressed in ideas for messaging, creative design, etc.
  • Strong project management, time management, and execution skills
  • Deep experience of managing CRM and marketing automation tools, effectively
  • Ability to adapt to changes in project conditions and act with urgency to resolve critical issues
  • Passionate about the marketing industry, customer & partner relationship building and delivering exceptional experiences
  • Ability to follow budget guidelines and manage spending
  • High levels of self-motivation, adaptability, ease of handling multiple responsibilities and able to work on own with minimal supervision

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